Traveling to a new city and need a hotel? Have you ever researched hotels on line and then called the hotel directly? Many times specials are offered by doing just that. Ask if there are any specials that are not listed on the Internet. You may be surprised.
While you're at it, ask if they have any packages or any discounts to favorite spots in that area.
And, don't forget to look at independently run smaller hotels, bed and breakfasts, vacation rentals, or other alternatives to larger hotel chains. You may be surprised here as well.